Following the brief by the client that stated the projected to launch a smart hotel chain that was easily accessible and reflected a sense of familiarity, Rapidex Advertising came up with the brand name 'Sparrow'. A bird commonly found, we all are familiar with, is associated with love, care and commitment, qualities that the hotel chain symbolises. Targeted for business and leisure travellers, Sparrow Hotels stands for easy to access, smart budget hotel that combines the best of modern hospitality and commitment to make guests feel like home.
“At sparrow you feel at home” With research highlighting that guests prefer no-frills attached budget hotels that's elegant, precise and exudes warmth like home, we you can lay back and relax after a busy day, we suggested a strategic position that's smart, simple and crisp. A home away from home.
The idea was to create a smart new breed of budget hotel. Sparrow Hotels goes beyond the basics and cares for guest satisfaction. Drawing parallels between traits of a Sparrow Bird and the Hotel, creative vision encompasses the warmth through the brand colours, the simple font used in the logo which has an elegant flow and the overall tone designed to connect with modern day travellers.
Logo, Brochure, Leaflet, Calendar, Website, Shoot Planning and Execution
Admissions Fair is one of biggest exhibition in India specially designed to guide senior school students, college students and youth standing on the verge of making crucial decisions about future education and ultimately their career goals. It’s a mega event with prospects of receiving admission at some of India’s leading Colleges, Universities and other professional institutions. In order to highlight the scale and positioning of the event, Ronit Roy, a superstar of Silver Screen was chosen as the brand ambassador.
Combined with the star power of Ronit Roy, Rapidex Advertising strategically crafted a mega publicity and advertising campaign that included complete event branding, media and creative designing as well as large scale promotional plan of the event.
From newspaper ads, outdoor hoardings, radio campaigns to complete venue branding with Gate, drop downs, banners and other promotional material, Rapidex Advertising covered the entire branding and advertising spectrum.
Students & Youth – Mainly Comprising of Senior School & College Students
Print Ads: Newspapers • OOH: Hoardings & Banners • Radio • Social Media • SMS Campaign • Event Ground Branding
A brand by Upkar Darpan Group, Taj White is edged to become of Asia's finest name in premium stationery. Having its own manufacturing unit, along with over 47 years of expertise of Upkar Group, Taj White has been carefully nurtured by industry veterans. Offering large variety of notebooks, spirals and other high-end stationery products, TajWhite set all set to take the legacy of Upkar Darpan Group forward with its distinguished designs, unbeatable quality, variety and signature white that'll change the way you write.
To highlight the strengths, vision and mission of the brand and position Taj White as a premium stationery brand owing to its international quality and unparalleled variety.
Our aim was to take both our B2B & B2C consumers behind the scenes and portray the making of Taj White. From the idea that led to the inception of the brand, state-of-the-art manufacturing process that ensures its premium quality to the visionaries who had led the team on this path of success, Rapidex has captured every detail. With a storyboard that has beautifully summarized the journey of Taj White, Rapidex has left no stone unturned in terms of using technical prowess and best available equipment to showcase Taj White in all its glory.
India’s love affair with jewellery has been around for ages. Diamond or Gold, the target audience is spread across all age groups. However, capturing the true essence of jewellery has always been a challenging task. The gold, the glitter, the sparkles, the details, all needs to be aligned perfectly to achieve that perfect shot. Rapidex Advertising presents a brand-new photo shoot with a unique creative edge. Featuring Gold and Diamond pieces, every shot has been aesthetically balanced to ensure maximum emphasis on the jewellery, intricate craftsmanship and brilliance of the jewels.
The background though minimalistic yet creates a striking contrast to make the jewellery stand out. The interesting elements like velvet as a symbolism of royalty, red rose for a diamond ring signifying love and finally coal as the ideal juxtaposition to diamond, both carbon-based yet different as night and day. The professional in-house photo-editing further makes these images ideal for reproduction across print, digital and online media.
So, whether you are an established jewellery brand or a budding new name in the industry, Rapidex Advertising can create just the right look that’ll match, identity and compliment your vision, no matter how distinct.
Social Media • SMS Campaign • Event Ground Branding
A transformer manufacturing unit established back in 1979 at Alwar, India to produce distribution and power transformers to meet the needs of public utilities organizations and private industrial sectors in India. The state-of-the-art manufacturing plant is a marvel of advanced technology, inspiring vision and expertise at par with international standards.
Kotsons is all set to radicalise the transformer industry with its cutting-edge quality products, produced right here in India.
The core aim was the portray the technical prowess, the massive production plant and the world-class quality standards specially to the B2B clients and potential investors. With the storyboard we aim to highlight the entire production process, key features, strengths of the products and product types and how they are set to revolutionise the industry. What made this film shoot extra exciting was the top-of-the-line equipment and techniques that added to the overall quality and aesthetics. From the Red Dragon Camera to Drone shoot for bird’s eye view, this film does complete justice to the massive scale of the Kotsons plant at Alwar.
In post-production the in-house editing, VFX effects and voice over further added an edge to create a greater impact on audiences.
Corporate Film Concept • Storyboard • From film production along with direction • Shooting with best in industry equipment including drone shoot • Final video editing with VFX • Voice over
Seven Seas is a leading name in the outdoor catering industry, offering premium services, delectable world cuisines and legendary hospitality that has set many new benchmarks with its commitment to quality and continuous endeavour to innovate.
In keeping with this corporate ethos, Rapidex first and foremost aimed to project the unparalleled variety, exclusive recipes and signature preparations innovated to allure senses.
Seven Seas premium catering masters the art of servicing exotic world cuisine and time-tasted Indian delicacies with the right blend of flavours, quality, presentation and delightfully exquisite preparation styles.
To carve a niche for themselves, not only has Seven Seas with its team of master and speciality chefs perfected some of the world's most famous recipes but also innovated a variety of preparations to offer an interesting mix of tastes. From live counters to buffet set-ups, rotatory snacks to interactive stations, Seven Seas catering offers an experience that allures the senses. To further carry this theme, Rapidex Advertising has exclusively designed display boards that apart from providing information about the respective food counters, also tempts the sight with tantalizing images, thematic fonts and design elements balanced for elegance that allures.
Maintaining the basic principles, the fonts chosen as per the mood of the cuisine / dish are primarily legible in varying light and distance, in sync with brand identity and adds value in aesthetics.
Display boards for Food Counters
Keeping with the current market trend, to celebrate the spirit of Republic Day, a sale promotion with various offers was decided. In order to maintain the theme and to create a buzz, Rapidex proposed the concept of the discount parade. Inspired by the famous Republic Day parade, the discount parade too will feature a variety of exciting offers and benefits on shopping Springwel products.
Discount Parade at Springwel
The highlight of this Republic Day Sale was the variety of offers and add-on benefits for consumers. In addition to the percentage off, free gifts, combo deals and more had been specially conceptualised to complement the theme. The colour palette was kept in sync with the Indian Tricolours and visually designed to portray in lines of a parade with one offer following the other in a trail. Even the discount percentage was decided as 26% to further reinforce the Republic Day theme. As it's a date specific promotion, dates were given due importance in the layout for clear communication.
Newspaper Advt. • Store Promotions (Gate & Standee) • B2B Dealer Promotion Letter • Facebook Posts • Google Display Banners